About this document
Content Marketing Metrics in Italy by bentley soole is a document available to read on EtoBox.
The paper explores the growing interest in content marketing (CM) and its metrics, aiming to bridge gaps in the fragmented literature. It reviews existing definitions and metrics of CM, analyzes its effectiveness among 235 Italian firms, and identifies key pillars such as content quality, customer engagement, and business objectives. The study also categorizes CM metrics into consumption, sharing, lead generation, and sales metrics to measure their impact on firm performance.
- Author
- bentley soole
- Language
- EN