About this document
TCCM Framework in Green Purchasing Analysis by Hardian Reza Dharmayanda is a document available to read on EtoBox.
This document reviews 120 research articles on factors influencing green purchasing among individual (B2C) and organizational (B2B) consumers. It finds that price sensitivity, risk perception, ecological knowledge, emission reduction, recycling, green packaging and labels, and green communication influence both B2C and B2B green purchasing. Factors specific to B2C include environmental consciousness, product benefits, health consciousness, identity, price, culture, and word-of-mouth. Factors specific to B2B
- Author
- Hardian Reza Dharmayanda
- Language
- EN