Can I read How Industry Analysts Shape the Digital Future on EtoBox?

How Industry Analysts Shape the Digital Future by Neil Pollock; Robin Williams is a book available to read on EtoBox.

What is How Industry Analysts Shape the Digital Future about?

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book expl

Author

Neil Pollock; Robin Williams

Publisher

OUP Oxford

Published

2016

Language

EN

ISBN

9780198704928

Subjects

Management, Business, Technology