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What is Marketing Overview and Key Concepts about?
This document provides an overview of key marketing concepts including: 1. The definition of marketing as creating value for customers and building strong customer relationships to capture value in return. 2. Explanations of the differences between needs, wants, demand, products, and the role of values, costs and satisfaction in consumer decision making. Exchange is defined as the process of obtaining objects through buying, begging, stealing, trading or making items oneself. 3. A brief introduction to
- Author
- Thảo Phương
- Language
- EN