About this document
MKT1705X Marketing Principles Overview by rirehu99 is a document available to read on EtoBox.
The document outlines the course structure for MKT1705X Principles of Marketing, taught by Ms. Canley Yong, which includes topics such as the marketing process, creating value, and marketing strategies. The course consists of lectures and tutorials, with assessments based on participation, individual assignments, and group projects. Key concepts discussed include the definitions of needs, wants, and demands, as well as the importance of building strong customer relationships.
- Author
- rirehu99
- Language
- EN