About this document
The Influence of Brand Image, Brand Trust and Service Quality On Brand Loyalty at Patra Malioboro Hotel by aeridesu15 is a document available to read on EtoBox.
This study examines the impact of brand image, brand trust, and service quality on brand loyalty at Patra Malioboro Hotel in Yogyakarta. Using a sample of 100 domestic guests, the research found that all three factors significantly influence brand loyalty, with brand trust being the most dominant. The findings highlight the importance of these elements in enhancing customer loyalty in the competitive hotel industry post-Covid-19.
- Author
- aeridesu15
- Language
- EN