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Harley-Davidson by trishamae is a document available to read on EtoBox.

What is Harley-Davidson about?

Harley-Davidson competes in the heavyweight motorcycle industry against other American and international companies. It provides services to dealers and uses HOG activities as its primary promotional tool. While marketing has been effective, manufacturing quality and reliability are also important. Harley focuses on niche segments, emphasizes patriotism and lifestyle, and expanded internationally. It has a loyal customer base but relies heavily on the US market. Opportunities exist in expanding to new market

Author

trishamae

Language

EN