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NPar Tests for Consumer Loyalty Analysis by Azhary Imam is a document available to read on EtoBox.

What is NPar Tests for Consumer Loyalty Analysis about?

The document reports the results of statistical analyses examining the relationships between customer loyalty (Loyalitas Konsumen), service quality (Kualitas Pelayanan), and advertising (Iklan). It finds that service quality and advertising are positively correlated with customer loyalty. Multiple regression analysis shows that together service quality and advertising account for 41% of the variance in customer loyalty. Both service quality and advertising are significant predictors of customer loyalty.

Author

Azhary Imam

Language

EN