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What is Market Segmentation and Consumer Behavior about?

Market segmentation involves dividing a market into distinct groups that exhibit similar characteristics and react uniquely to marketing efforts. It is important that segments are identifiable, measurable, have adequate potential, and remain stable over time. Consumer behavior refers to all activities involved in obtaining, consuming, and disposing of products and services, including decision making processes. A common model of consumer behavior shows how stimuli like product, price, place, and promotion in

Author

Amith Alpha

Language

EN