About this document

Consumer Behavior Insights and Strategies by Aarya Aust is a document available to read on EtoBox.

1. The document discusses consumer behavior and how understanding consumer behavior can help businesses create better marketing strategies. 2. It covers various consumer buying processes like impulsive, compulsive and addictive buying. Understanding these processes can help businesses reduce price wars and market clutter. 3. Several models of consumer behavior are described, like the economic model, psychoanalytic model, and learning model, which seek to explain consumer decision making.

Author

Aarya Aust

Language

EN