About this document

TruEarth Healthy Foods: Pizza Market Analysis by Paras Jatana is a document available to read on EtoBox.

The pizza concept test results were less favorable than the pasta concept test results in several key measures: - Only 60% of respondents indicated interest in buying the pizza product versus 76% for pasta. - Mean likeability and price/value ratings were lower for pizza (3.7 and 3.0) than pasta (4.1 and 3.2). - Fewer respondents were favorable to the pizza concept compared to the pasta concept (60% versus 76%). - Attributes like whole grain and freshly made/dated received lower like ratings for pizza

Author

Paras Jatana

Language

EN