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How Does Mobile Social Media Sharing Benefit Travel Experiences? by Ye Chen; Yuqing Liu; Laurie Wu; Xiang (Robert) Li is a Social Sciences article available to read on EtoBox.

What is How Does Mobile Social Media Sharing Benefit Travel Experiences? about?

This study investigates the impact of tourists’ travel experience sharing via mobile social media (MSM) on perceptions of smartphone usage-based travel experience improvement and tourists’ post-trip evaluations of their travel experiences. We also examined how two self-enhancement tendencies, self-promotion and self-protection, moderate the relationship between tourists’ MSM travel experience sharing and their perceptions of smartphone usage-based travel experience improvement as well as post-trip evaluations of their travel experiences. A moderated moderation analysis revealed that MSM involvement can condition how tourists’ tendencies for self-promotion moderate the effect of tourists’ travel experience sharing via MSM on their perceptions of smartphone usage-based travel experience improvement. This moderated moderation pattern was similar for the relationship between travel experience sharing via MSM and tourists’ post-trip evaluations of their travel experiences. Theoretical and managerial implications are provided based on the findings.

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Author

Ye Chen; Yuqing Liu; Laurie Wu; Xiang (Robert) Li

Publisher

SAGE Publications

Published

2022

Language

EN

Field

Social Sciences