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Can I read The Use of Football as a Country Branding Strategy. Case Study: Qatar and the Catalan Sports Press on EtoBox?
The Use of Football as a Country Branding Strategy. Case Study: Qatar and the Catalan Sports Press by Xavier Ginesta; Jordi de San Eugenio is a Social Sciences article available to read on EtoBox.
What is The Use of Football as a Country Branding Strategy. Case Study: Qatar and the Catalan Sports Press about?
The main objective of this article is to analyse the sport place branding strategy of Qatar, a Persian Gulf country that is using the income from the commercialisation of its gas to create an economy, which can be successful in the future without depending on this natural source. Sport, above all football, has been a key sector in which the Qatari government believes in order to promote the image of its country worldwide. One of the most interesting examples used in this article is the relationship between the Qatar Foundation and FC Barcelona. Using a qualitative methodology, this article aims to understand the key pillars of this strategy and why sport mega-events have been so important when governments want to increase their reputation in the international sphere.
Who reads The Use of Football as a Country Branding Strategy. Case Study: Qatar and the Catalan Sports Press?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Xavier Ginesta; Jordi de San Eugenio
- Publisher
- SAGE Publications
- Published
- 2013
- Language
- EN
- Field
- Social Sciences