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Mini Project Which First - Attitude or Behavior by Xiauddin Shujon is a document available to read on EtoBox.

This document discusses whether targeting attitudes or behaviors is more effective for marketing. While attitudes are internal beliefs and behaviors are external actions, targeting behaviors may be easier since they can be changed on a large scale and measured more reliably than attitudes. Some consistency techniques like public commitments, starting small and raising stakes later, can influence both attitudes and behaviors. Therefore, the most important thing is choosing a technique that can impact attitud

Author

Xiauddin Shujon

Language

EN