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Strategic Planning in Retailing by Sienna Fernandez is a document available to read on EtoBox.
What is Strategic Planning in Retailing about?
The document discusses the key elements and process of strategic planning in retailing management. It covers: 1) The strategic planning process provides a thorough analysis of business requirements, outlines retailer goals, determines how to differentiate from competitors, and anticipates and minimizes crises. 2) Elements of a retail strategy include a situation analysis of opportunities and threats, establishing an organizational mission, and assessing ownership and management structures. 3) Setting o
- Author
- Sienna Fernandez
- Language
- EN