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This document analyzes customer satisfaction with the quality of Sari Roti bread products. It finds that quality variables like price, taste, portion size, and packaging have a significant influence on customer satisfaction. A survey of customers in Bogor Tengah found they were generally satisfied with Sari Roti products. Chi-square testing rejected the null hypothesis that customers were not satisfied, in favor of the alternative that they were satisfied.

Author

Sigit Yanto

Language

EN