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What is Berlo about?

The SMCR model of communication describes the four components of communication as the sender, message, channel, and receiver. The sender encodes the message and is influenced by factors like communication skills, attitude, knowledge, social systems, and culture. The message itself is influenced by its content, elements, treatment, structure, and code. The channel is the medium used to transmit the message via the senses. The receiver decodes the message and is influenced by similar factors as the sender. Di

Author

Arnab Mondal

Language

EN