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AI by RISHU MAHATO is a document available to read on EtoBox.

What is AI about?

This paper explores the interaction between artificial intelligence and consumer behavior and its impact on corporate brand management and marketing strategies. A gray multiple linear regression model is developed to analyze data collected from a questionnaire, revealing significant relationships between consumer experiences and brand management outcomes. The findings emphasize the importance of leveraging AI to enhance consumer understanding and adapt marketing strategies effectively.

Author

RISHU MAHATO

Language

EN