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Surrogate Advertising in India: Trends & Impact by shashi singh is a document available to read on EtoBox.

What is Surrogate Advertising in India: Trends & Impact about?

Surrogate advertising involves promoting banned products indirectly by advertising similar surrogate products. In India, direct advertising of cigarettes, alcohol, and other intoxicants is banned. As a result, many brands advertise surrogate products like music CDs, bottled water, and events that feature their brand name to promote their prohibited products indirectly. While surrogate advertising helps brands promote banned products and get around restrictions, it also exposes more people, including childre

Author

shashi singh

Language

EN