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Can I read The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organizations and Technology) on EtoBox?

The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organizations and Technology) by Stefan Heusinkveld is a business book available to read on EtoBox.

What is The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organizations and Technology) about?

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions, we know relatively little

Who reads The Management Idea Factory: Innovation and Commodification in Management Consulting (Routledge Studies in Innovation, Organizations and Technology)?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Stefan Heusinkveld
Publisher
Taylor & Francis Group; Routledge
Published
2014
Language
EN
ISBN
9781134662500
Category
business
Subjects
Management, Business, Computer Science
Updated
2026-03-25

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