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CB Mid Term by Sudip Biswas is a document available to read on EtoBox.

What is CB Mid Term about?

The document provides an overview of consumer behaviour, emphasizing its interdisciplinary nature and evolution from production to societal marketing concepts. It discusses strategic marketing foundations, including segmentation, targeting, and positioning, as well as the importance of customer satisfaction and retention. Additionally, it explores consumer motivation, personality theories, and their impact on consumer actions.

Author

Sudip Biswas

Language

EN