Can I read Mission-Based Marketing: An Organizational Development Workbook (Brinckerhoff, Peter C., Mission-Based Management Series,) on EtoBox?

Mission-Based Marketing: An Organizational Development Workbook (Brinckerhoff, Peter C., Mission-Based Management Series,) by Brinckerhoff, Peter C., 1952- is a book available to read on EtoBox.

What is Mission-Based Marketing: An Organizational Development Workbook (Brinckerhoff, Peter C., Mission-Based Management Series,) about?

<p>Acquire the tools you need to become a market-driven organization<p>With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff&#146;s Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn&#58;<p><UL><p><LI>How to become a market-driven organization</LI><p><LI>How to develop a high-traffic Web site

Author

Brinckerhoff, Peter C., 1952-

Publisher

John Wiley & Sons, Incorporated

Published

2003

Language

EN

ISBN

9780471237174

Subjects

Management, Business, Marketing