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This paper revisits the uses and gratifications methodology originally proposed by Katz, Gurevitch, and Haas in 1973 to analyze how different media fulfill human needs among college students. The study, based on a survey of 241 respondents, reveals that while media are perceived as important for satisfying needs, their actual utility is limited, with non-mediated sources often deemed more gratifying. Key findings include the distinction in media effectiveness for societal versus self-related needs and the c

Author

biofilm.46decal

Language

EN