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Long Tail Effect on Product Sales by clemenlw is a document available to read on EtoBox.

What is Long Tail Effect on Product Sales about?

The document summarizes research into how the internet has led to a "long tail" effect in product sales, with niche products gaining market share. It analyzes sales data from a multi-channel retailer to show that product sales are significantly less concentrated online than through traditional channels, even when availability and prices are identical. This suggests the internet

Author

clemenlw

Language

EN