About this document
CLV Calculator Instructions for Finance by Pooja Gupta is a document available to read on EtoBox.
The document provides instructions for using a customer lifetime value (CLV) calculator. It outlines 4 steps: 1) enter promotional expenditure per new customer, 2) enter a discount rate, 3) enter revenue/costs per customer for multiple years, and 4) enter expected retention rates. The calculator then outputs the CLV, average customer lifetime, and internal rate of return. It allows users to estimate the profitability of acquiring new customers.
- Author
- Pooja Gupta
- Language
- EN