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Voltas Company Overview and History by anshulbhave is a document available to read on EtoBox.
What is Voltas Company Overview and History about?
Voltas was established in 1954 as a joint venture between TATA Group and Volkart brothers. It initially marketed imported products but later established factories to manufacture air conditioners and refrigeration equipment domestically. In the late 1990s, Voltas recorded losses and underwent restructuring to focus only on its air conditioning and engineering businesses. It implemented a "Big Bang" strategy between 2001-2004 to reinvigorate its air conditioning business through new products, brand building,
- Author
- anshulbhave
- Language
- EN