Can I read IMC Project Development Guide on EtoBox?
IMC Project Development Guide by Kookkiik Kamalanusorn is a document available to read on EtoBox.
What is IMC Project Development Guide about?
The document outlines assignments for an Integrated Marketing Communications (IMC) comprehensive project. Students will develop an IMC plan for a brand throughout the course. Specific assignments are provided with each chapter to update the plan by applying course concepts. By the end of the course, students will have a detailed IMC plan for their chosen brand. Assignments include conducting a marketing situation analysis, determining the organizational structure for advertising, analyzing the consumer deci
- Author
- Kookkiik Kamalanusorn
- Language
- EN