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The Rexall story : a history of genious and neglect by Mickey C. Smith is a book available to read on EtoBox.

What is The Rexall story : a history of genious and neglect about?

In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall druggists. Now there are none, and this book explains why! The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness and an inattention to the original formula of the company. From the celebrated genius of Louis Liggettwho started United Drug in 1903to the business's demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry. With The Rexall Story, pharmacists, pharmacy and business educators, and historians alike can see how Louis Liggett single-handedly transformed the retail drug business using innovative business practices and policies. Author Mickey C. Smith, editor of the Journal of Research in Pharmaceutical Economics and principal author and editor of the seminal book Pharmaceutical Marketing: Principles, Environment and Practices, uses his expertise to explain how Louis Liggett's techniques were so successful in the industry. This book explores in detail his communication and merchandising skills, his principles in doing bus

Author

Mickey C. Smith

Publisher

Pharmaceutical Products Press

Published

2004

Language

EN

ISBN

9780789024725

Subjects

History, Management, Business