Can I read Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema) on EtoBox?

Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema) by Bo Florin and Nico De Klerk Patrick Vonderau; Patrick Vonderau; Bo Florin is a nonfiction available to read on EtoBox.

What is Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema) about?

"While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures. In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film."--Bloomsbury Publishing

Who reads Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema)?

Author

Bo Florin and Nico De Klerk Patrick Vonderau; Patrick Vonderau; Bo Florin

Publisher

British Film Institute; Bloomsbury

Published

2016

Language

EN

ISBN

9781838711115

Category

nonfiction

Subjects

Performing Arts, Management, Sociology