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Universal Principles of Design : 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by William Lidwell, Kritina Holden, Jill Butler is a reference work available to read on EtoBox.

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Editorial Reviews Product Description Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. About the Author William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful

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Author

William Lidwell, Kritina Holden, Jill Butler

Publisher

Rockport Publishers

Published

2003

Language

EN

ISBN

9781592530076

Category

reference

Subjects

Fiction, Reference, Christian

Rating

4.13 / 5 (3,384 ratings)

Updated

2026-03-14