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What is Understanding Potential Market Dynamics about?

This document discusses potential markets and how identifying new customer segments can help businesses grow. It defines key market-related terms like penetrated market, target market, and market potential. The document encourages businesses to think proactively about serving customer needs that may emerge in the future and finding new groups that have similar demographic profiles and product interests as existing customers. Identifying potential new markets can increase revenue and provide resilience durin

Author

elyse shop

Language

EN