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Dunhill Cigarettes Launch Strategy by P.J. Julian is a document available to read on EtoBox.

This document summarizes a discussion between the owner of Universal Cigar & Cigarette Co., Mr. Alfredo Boromeo, and his top executives about a potential opportunity to manufacture and sell Dunhill cigarettes locally under license. However, the sales, production, and finance managers raise concerns that Dunhill would be too expensive for most local customers. They argue sales would be low. Mr. Boromeo insists the prestigious brand would attract many customers and cut into the market share of other brands. A

Author

P.J. Julian

Language

EN