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What is Impact of Price and Image on Car Purchases about?

This study examines the impact of price perception, product knowledge, company image, and perceived value on purchase intentions for automotive products. The findings reveal that all four factors significantly influence purchase intentions, with higher price perception, product knowledge, and perceived value leading to increased buying intentions. The research suggests that companies should enhance their product pricing strategies, improve company image, and increase perceived value to boost consumer purcha

Author

arronwilliam28

Language

EN