Opening book details…
Can I read Marketing de Guerra on EtoBox?
Marketing de Guerra by Al Ries; Jack Trout; Raúl Peralba Fortuny is a business book available to read on EtoBox.
What is Marketing de Guerra about?
Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies. This updated, strategy-packed guide gives smart marketers the keys to battling the right type of warfare: defensive, offensi
Who reads Marketing de Guerra?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Al Ries; Jack Trout; Raúl Peralba Fortuny
- Publisher
- McGraw-Hill Book Company
- Published
- 1993
- Language
- EN
- ISBN
- 9780070527300
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
Other editions & translations
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