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A big life in advertising by Lawrence, Mary Wells is a nonfiction available to read on EtoBox.

What is A big life in advertising about?

One of advertising’s all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun and craziness.<br> <br> She captures the thrill of being a young copywriter in the 1960s at Doyle Dane Bernbach, working for the dazzling, revolutionary Bill Bernbach (“There was something volcanic [about him] . . . a little like being in the company of Mao or Che or the young Fidel”); how he took on a car rental firm that barely existed, announced to the world it was Number Two and therefore it tried harder—and overnight made the unknown Avis second only to the mighty Hertz; how Bernbach’s “Think Small” campaign made big car–obsessed America fall in love with the unlikely Volkswagen; how his Polaroid ads explained the mysterious instant camera to the public without saying a word.<br> <br> She writes about leaving Doyle Dane Bernbach (for seven years her Heaven on earth) for a new ad company, and how she made it her own, producing the simple and unforgettable “Plop Plop Fizz Fizz” Alka-Seltzer commercial by getting rid of the cartoon tablet, Speedy, and creating a frothy, luminous commercial composed of nothing but two Alk

Who reads A big life in advertising?

Author

Lawrence, Mary Wells

Publisher

Alfred A. Knopf Books for Young Readers

Published

2002

Language

EN

ISBN

9780375409127

Category

nonfiction

Subjects

Management, Biography, Fiction

Rating

3.87 / 5 (21 ratings)

Updated

2026-03-14