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What is Vinmec Marketing Strategy Overview about?

The document compares the marketing mix (7Ps) of two private medical systems in Vietnam: Family Medical Practice (FMP) and Vinmec Clinic (VC). Both provide international standard medical services and insurance. FMP also offers emergency transportation services. While FMP aims to provide high quality care for all patients, VC focuses on perfect quality service through new treatments and facilities with leading specialists. Pricing is value-based due to the international standard of services. Locations includ

Author

Hà Pappy

Language

EN