Can I read Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) on EtoBox?

Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) by Bonita M. Kolb is a nonfiction available to read on EtoBox.

What is Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries) about?

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. __Entrepreneurship__ __for the Creative and Cultural Industries__ will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector

Who reads Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries)?

Author

Bonita M. Kolb

Publisher

Routledge, Taylor & Francis Group

Published

2015

Language

EN

ISBN

9781138019546

Category

nonfiction

Subjects

Marketing, Management, History