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Consumer Behavior on Soccer Shoes in HK by Ashar Sultan Kayani is a document available to read on EtoBox.

What is Consumer Behavior on Soccer Shoes in HK about?

This document outlines a research study that aims to investigate consumer attitudes towards soccer shoes from major brands like Nike, Adidas, Reebok, and Puma in Hong Kong. It will conduct a survey of 60 consumers using questionnaires to understand factors influencing their purchases, such as brand, price, and promotions. The study will analyze the impact of demographics like age and income on consumer preferences and buying behaviors. It will use quantitative methods like descriptive statistics and regress

Author

Ashar Sultan Kayani

Language

EN