About this document
Shampoo Market Analysis by Income Group by nimbus2050 is a document available to read on EtoBox.
The document analyzes shampoo pricing strategies for different income groups in India. It finds that low-income groups have the highest price sensitivity and brands like Clinic Plus have been successful by offering low prices and wide pricing options. Middle-income groups have more brand loyalty but are still price conscious. High-income groups have the lowest price sensitivity and prefer higher quality brands. Data on shampoo usage shows women use it more frequently than men and spend more on average per m
- Author
- nimbus2050
- Language
- EN