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HOG by Bharadwaja Reddy is a document available to read on EtoBox.

What is HOG about?

HOG plays an important role in developing community and loyalty for the Harley-Davidson brand. It increases customer involvement in brand rituals and traditions, provides a feedback mechanism for new products, and facilitates customer engagement through organized events. The culture and lifestyle associated with the brand is showcased through HOG communities and helps attract new customers while maintaining the brand

Author

Bharadwaja Reddy

Language

EN