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What is Brand Personality about?

This document summarizes a research study that examined the impact of brand personality on brand preference and loyalty among coffee shop customers in Malaysia. The study surveyed 300 adults about their perceptions of the brand personalities of Starbucks and Coffee Bean, and how this relates to their preferences and loyalty toward the brands. Statistical analysis revealed differences in perceived brand personality between the two coffee brands. The results indicated that Starbucks had a stronger brand perso

Author

Pedro Faro

Language

EN