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What is McLuhan about?

Marshall McLuhan predicted in the 1960s how new mass media such as radio and television would come to dominate and condition society. His famous phrase "The medium is the message" means that the medium of communication itself influences how the message is perceived, rather than the content itself. The Internet and social media have taken this idea to a new level, allowing for a "global village" interconnected in real time where the technological media themselves have become the message.

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