About this document
Consumer Behavior at ABC Stores by win ko oo myat min is a document available to read on EtoBox.
This document is a thesis submitted by Aye Nyein San to Yangon University of Economics in partial fulfillment of an MBA degree. The thesis examines factors influencing consumer attitude towards ABC convenience stores in Yangon and analyzes the effect of consumer attitude on buying behavior at these stores. Data was collected through structured questionnaires distributed to 385 consumers. The study finds that store quality, prices, promotions, convenience of shopping and additional services influence cogniti
- Author
- win ko oo myat min
- Language
- EN