Can I read Green Marketing and Consumer Intentions on EtoBox?
Green Marketing and Consumer Intentions by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
What is Green Marketing and Consumer Intentions about?
This research paper investigates the impact of green marketing practices on consumer purchase intentions amidst growing concerns about sustainability. It highlights the significance of eco-labels, green packaging, and corporate environmental responsibility in shaping consumer attitudes, particularly among Millennials and Gen Z. The study emphasizes the need for genuine commitment to sustainability and warns against greenwashing, while also identifying challenges such as price sensitivity and trust issues th
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN