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What is Customer Value & Profitability in Hotels about?

This document discusses customer value and profitability in the hotel industry. It defines customer value as the shareholder value generated by a customer or customer segment. Customer profitability is the net profit margin provided by a customer relationship. It discusses different views of customer profitability, such as financial value vs embedded value, current vs long-term vs lifetime value, and operational vs net profitability. Key factors for measuring and enhancing customer value and profitability i

Author

Bianca Modi

Language

EN