Can I read Strategies for Electronic Commerce and the Internet (MIT Press) on EtoBox?

Strategies for Electronic Commerce and the Internet (MIT Press) by Henry C Lucas Jr is a book available to read on EtoBox.

What is Strategies for Electronic Commerce and the Internet (MIT Press) about?

A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.ISBN : 9780262122429

Author

Henry C Lucas Jr

Publisher

The MIT Press; MIT Press

Published

2002

Language

EN

ISBN

9780262122429

Subjects

Business, Management, Economics