Can I read Key Principles of Social Marketing on EtoBox?

Key Principles of Social Marketing by benosman is a document available to read on EtoBox.

What is Key Principles of Social Marketing about?

This short introductory book provides an overview of key social marketing concepts and principles. Social marketing is defined as using marketing principles and techniques to influence voluntary behavior change for social good. It draws on commercial marketing techniques as well as public sector experience to design effective programs. Social marketing involves understanding target audiences and using insights to develop strategies that promote benefits and reduce barriers to behavior change. It is a system

Author

benosman

Language

EN