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What is Strategies for Indian Rural Market Expansion about?

This document provides an overview of strategies for tapping into the Indian rural market. It discusses the evolution of rural marketing in India through four phases from the 1960s to present. Key aspects covered include consumer behavior in rural areas, characteristics of rural buyers, and strategies for product design, pricing, distribution, promotion and communication tailored for rural consumers. Specific examples of rural marketing initiatives by companies like Tata Tea, Colgate-Palmolive and LG Electr

Author

vermasaumya87

Language

EN