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Country Notebook for Marketing Strategy by ngocthud07qba2 is a document available to read on EtoBox.
What is Country Notebook for Marketing Strategy about?
This document provides an outline for developing a country notebook to guide marketing planning in a foreign country. The outline includes sections for cultural analysis, economic analysis, market audit and competitive analysis, and a preliminary marketing plan. The cultural analysis section suggests gathering information on social institutions like family, education, politics, the legal system, religion, aesthetics, and living conditions. This information helps marketers understand customer behavior and ad
- Author
- ngocthud07qba2
- Language
- EN