About this document
Understanding Consumer Behaviour Theory by Abdul Kadir Arsiwala is a document available to read on EtoBox.
This document discusses consumer behavior and the factors that influence it. It covers three main factors: psychological factors related to individual cognition and attitudes, personal factors like demographics and lifestyle, and social factors from cultural and reference groups. Understanding these factors allows marketers to better target products and messages. The document also summarizes several models of consumer behavior, including economic models focusing on income and prices, psychological learning
- Author
- Abdul Kadir Arsiwala
- Language
- EN